梦幻西游上方寸山门派的怎么加点最好?为什么?
Haier Group is a main electrical home appliances manufacturer of China, it is domestic enterprise that succeed in, realize brand globalization model of strategy too, the brand globalization strategy of Haier has initiated a series of to think. With global economic integration, the Chinese market has already become a part of world market, in the face of the entry on a large scale of the international surging brand , " survive or destroy " , has already become the severe problem that Chinese enterprises have faced. Under such a background, no matter your enterprises are big or small ripe, compete on a platform with the surging brand of world. Want , win the victory key brand , so implement brand globalization strategy among the whole world competition, found the important content that internationalized famous brand becomes enterprise's whole development strategy. This text attempts to analyse and research the excellent inferior position in the domestic enterprise's brand globalization course by success of Haier, thus carry on the globalization decision of brands scientifically and rationally , raise the competitiveness in the whole world of brands. The main content of the thesis is as follows: First of all , have explained Chinese enterprises implement the meaning in which the brand globalizes: Realize the large-scale production that is produced and circulated, reduce cost of marketing , having broad appeal , consistency of brand image , fast diffusion of knowledge , unity of marketing activity ,etc.. Secondly , it is analyzed that the enterprises of our country implement the current situation that the brand globalizes , including opportunity , problem and several kinds of modes that the brand globalize faced ,etc.. Finally , proposed Chinese enterprises implement the countermeasure that the brand globalizes. 1, choose to be suitable for the brand globalization modes of enterprises; 2, brand localization; 3, pay attention to the construction of brand; 4, the brand makes a reservation; 5, resources are coordinated ....
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